Medium

In the article, “The medium is the message” the author Marshall McLuhan tells us that the medium “In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.” which means that the medium is any message we convey or receive through the use of technology. And the “medium” alters the relationship we built with each other. This article also tells us that “For the “message” of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs”, every technology is connected and that its ultimate goal is help humans whether the message is a verbal or a written one the message is always there.The medium is important to the way we use digital media because it is our main source of information and through that we are able to communicate with one another and share our ideas. The author also states that “Print created individualism and nationalism in the sixteenth century.” Which leads us to conclude that the medium is a very powerful message we consume and its present in every media. One interesting thing the author also states is that”Those who are concerned with the program “content” of media and not with the medium proper, appear to be in the position of physicians who ignore the “syndrome of just being sick.” which i interpreted that sometimes is not about the content or the message we are receiving but the way we use technology.

 

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