Why is the medium so important to how we consume digital media?
In my opinion, the medium is extremely important to how we consume digital media. The way that bloggers and journalists write their post, it gives the reader certain takeaways to create deeper conversation, and that’s a way that more controversy of the message is created. When i think of an example to this i think of what Jordan Peele does with the last couple movies that he directed (get out and us). Not only did those movies have the regular plots like any other suspenseful horror movie, but it had a general medium that everyone could relate to, as hidden messages or deeper meaning like the involvement of racism or breaking down the levels of social class and understanding the difference between good vs evil. That helps people understand the real meaning behind what is being created and the message of why is it relevant or important to society. This is the same way that we can consume digital media from relating certain events with topic to go with it. “Today when we want to get our bearings in our own culture, and have need to stand aside from the bias and pressure exerted by any technical form of human expression, we have only to visit a society where that particular form has not been felt, or a historical period in which it was unknown. Professor Wilbur Schramm made such a tactical move in studying Television in the Lives of Our Children. He found areas where TV had not penetrated at all and ran some tests. Since he had made no study of the peculiar nature of the TV image, his tests were of “content” preferences, viewing time, and vocabulary counts. In a word, his approach to the problem was a literary one, albeit unconsciously so. Consequently, he had nothing to report. Had his methods been employed in 1500 A.D. to discover the effects of the printed book in the lives of children or adults, he could have found out nothing of the changes in human and social psychology resulting from typography. Print created individualism and nationalism in the sixteenth century. Program and “content” analysis offer no clues to the magic of these media or to their subliminal charge” ( Marshall Mcluhan article).