The Medium

The medium is important to how we ingest digital media.  The Medium can be looked at as the electric light or illumination as stated in ” The medium is the message”.    Mediums are used to reach people, they are used to draw people in and help them form connections in whatever piece of digital media they are reading, watching and or listening to.  There are many different forms of digital media so this means that these mediums are not all presented in the same way.  They have to have all different unique ways of presenting themselves and have different outlets that they appear through.  All of us today even create our own mediums and our own digital media.  In many instances we find ourselves glancing at all the types of different social media that we use reading the mediums from others and even creating our own.  It states in the reading ” The medium is the message” that ” Any medium has the power of imposing its own assumption on the unwary. Prediction and control consists in avoiding the subliminal state of the narcissus trance”.  Now, this is important because in using our social media for ourselves it is essentially more times than not you posting or sharing about yourself.  It creates an indirect narcissistic view of yourself through a medium that you yourself are creating.  You may not be able to make that connection but others reading into what you post about will make that connection with the medium leading them to believe you are narcissistic.  Through it all in whatever digital media you consume the medium is  important because it helps the consumer draw the connections and helps the consumers understand and create their own opinion on what digital media they are taking in based on the medium they were given.

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