Tag: medium

Media Theory

In chapter one of Marshall Mcluhan’s book Understanding Media: The Extensions of Man, Mcluhan delves into the deeper questions of how culture is shaped by the mediums for messages within society. Citing electricity, he examines how it has revolutionized technology in allowing for instantaneous reception of information. Rather than thinking of electricity solely in terms …

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Media Theory

Medium is important to how we consume digital media because as the article states “The medium is the message because it is the medium that shapes and controls the scale and form of human association and action”.  Author Marshall McCluhan uses the example of the electric light. “Whether the light is being used for brain …

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