The reason why the medium is so important to how we consume digital media is because it is a physical material that we use such as CD, DVD, disk and hard disk that can be used to archive and store things such as video and audio files. The medium is used to communicate to people, there is a good in the use of medium. “This is merely to say that the personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.” With this we can control what we see and what we out out. Also mentioned in the passage “The Medium is the Message” by Marshall McCluhan it states, “Thus, with automation, for example, the new patterns of human association tend to eliminate jobs it is true. That is the negative result. Positively, automation creates roles for people, which is to say depth of involvement in their work and human association that our preceding mechanical technology had destroyed. Many people would be disposed to say that it was not the machine, but what one did with the machine, that was its meaning or message” this basically explains how technology is taking over jobs of many today. Overall, this allows the consumer to gain a connection and speak about anything.
Apr 02