Apps Changing the Marketplace

Everyone is always walking around with the noses buried in their phones, it used to be books but there’s an app for that. Internet is a relatively new invention, and browsing the web has become a thing of the past because now most people would rather download an app belonging to a specific website than just go on their website. Ewan Spence, author of “The Mobile Browser is Dead, Long Live the App”, states that “users are turning away from the browser and relying on applications” and “users are living in their smartphone’s applications” implying that the web browser is just an unused app  on most people’s smartphones. One doesn’t have to go on a fashion website to buy a piece of clothing they like, they can just go to their devices app store and download the app to make searching even easier. No need to worry about a page refreshing, because the app will store all of your information and have it saved for next time you go on it. Even now, money isn’t what it used to be. Bitcoin has become extremely popular in the recent years and has reinvented the idea of money and how we, as a society, use it today. Robert McMillan, author of “The Fierce Battle for the Soul of Bitcoin” discusses the history of bitcoin and why it became popular to begin with- but then he talks about why it crumbled. Bitcoins were created to be a better alternative to traditional banking systems but it didn’t work out because, well, who can actually beat the banks? Apps are truly changing be way the marketplace runs now, and we can thank technological advancements for this.

Leave a Reply

Your email address will not be published.